DANI GAL
*1975, Jerusalem / Israel
Studium an der Städelschule seit 2000, Klasse Prof. Thomas Bayrle
“00:07:58:24”
Computeranimation
The work “00:07:58:24” is a motion graphic animation made with Flash software. It is loosely based on a group of logos that I previously created that utilize the graphic language of branding and corporate identity design to outline a different system of communication which can be best described as the documentation of fragmented private and social narratives. One major aspect of the work is the continuous change in the point of view, or, more specifically, the visual relationship that is established between the logo and the viewer. My interest lies in the deconstruction of the logo’s function as a massive communication medium so that the resulting point of view slows, or splits, or is redirected so that other, more complex associations can emerge.